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SEO is a term used to describe search engine optimization. Search engine optimization is a technique that increases the chances of visibility of a website in a search engine. When the world web was in its starting phases, nobody cared about SEO. But as people got recognized with this term, they came to know its importance. They came to know the importance of their site being at the top of a search engine. The first man who used the term SEO was John Audette and the name of his company was Multimedia Marketing Group. Early search engines relied on algorithm related to meta tag. Meta tag guides you to the content of each page.

Two graduates of the Stanford University Larry page and Sergey Brin developed a search engine named as backrub. This search engine used mathematical algorithm to decide the prominence of a web page in search engine. Page and brin then found google in 1998. It’s now the biggest company in web world. It is so successful because of its simple design. Users liked it very much because its design was easily understandable. It is said by Google that it uses more than 200 links to rank a website. Google, Bing and yahoo are three main search engines at present and these do not disclose the algorithms they use to rank pages.

Service provider like rand fishkin and jin whalen have studied different approaches to do search engine optimization. They have written countless online forums and blogs. New to SEO can use these forums and blogs to get into the market of search engine optimization. They can also have a look at the algorithms of different search engines. Google in 2007 started a campaign against all paid WebPages. In 2009 google decided that it will personalize all the search results according to the search history of every individual user..